Jan 24 2009
PetCo’s Tree of Hope Raises $3 Million for Homeless Animals
A PetCo holiday fundraiser succeeded in raising $3 million this year for local animal shelters around the country as well as local animal welfare organizations.
During the holiday season, PetCo stores decorated their walls with paper tree ornaments for the Tree of Hope fundraiser. Customers could purchase an ornament in $1, $5, $10, or $20 increments or they could round up their purchase price. Each time a customer purchased an ornament, they helped build the “tree.”
Fifty percent of all the proceeds went to supporting local animal shelters around the country that house homeless pets until they find good homes. The other fifty percent of the proceeds went to supporting local animal welfare organizations where the money was raised.
PetCo also partnered with Iames in order to help them raise money for and promote their Home 4 the Holidays campaign, which found homes for over one million homeless pets this past holiday season.
I think it’s fantastic that so much money was raised to help homeless pets this year, despite the current state of our economy. If you gave to the PetCo Tree of Hope this year, thank you for doing so!
Source:
Cat Channel: Tree of Hope Raises $3 Million for Homeless Pets
